MARKET The largest jewellery retailer in the United States offers its shareholders rosy prospects for profit.
At the moment, buying shares in large jewellery companies listed on the Stock Exchange is a profitable option. In fact, the share prices of these companies is currently rather low (forced down by a drop-off in jewellery sales). And, since all the analysts are forecasting a net surge in demand in the near future, those who promptly buy up this type of stock will have some promising chances of making a profit. One case that is increasingly getting itself into the news is Signet Jewelers, the largest jewellery retailer in the United States, whose position is considered to be even more solid and successful than world giants such as Tiffany. Merit goes to its enormous catalogue of products and the company’s own three brands, Kay, Jared and Zales. In the last five years, Signet has generated an annual growth in profits of 14.5% per share. And this rate is set to rise to 17% over the coming five years. The wide range of products, the chance to activate a highly competitive price policy and profits forecast to grow constantly make Signet a positive study case for sector analysts. And a chance for savers to earn • MG
Diamonds calling Millennials
The millennial generation is a fundamental target for diamond producers.
American diamond producers are assiduously courting Millennials. This consumer age bracket is, in fact, proving to be less inclined to buy the king of all precious stones on a large scale mainly because Millennials are not keen on conventional products (preferring ethic and sustainable aspects) and also tend to marry later and, when they do, they generally opt for coloured gems or even synthetic diamonds. In order to re-conquer them, the Diamond Producers Association has launched a massive campaign on the social media aimed at emphasising the emotional side. Building customer loyalty among the Millennials is therefore an absolute priority for the American diamond business, which alone represents 42% of the diamond market • CF