The first Viktor & Rolf bridal collection for fall 2017
The luxury fashion brand Viktor&Rolf, known for its avant-garde Haute Couture, just launched its first bridalwear collection in partnership with Justin Alexander, a global name in wedding dress design. Utilizing the French pronunciation of Mariage, the collection name pays homage to the brand’s Parisian fashion home whilst highlighting Viktor&Rolf’s deeply rooted fashion heritage as an Haute Couture Maison. Leveraging Justin Alexander’s decades of bridal industry expertise, the collection features a range of original styles highlighting sculptural and outspoken elements. The range, characterised with its striking detailing and voluminous tulle creations, features Viktor&Rolf‘s iconic bow signature and opulent handcrafted embroideries, informing a romantic collection of classic and feminine designs with a surreal twist.