Pianegonda, the renowned jewellery brand, recently acquired by Bros Manifatture group, is now ready to re-conquer the world of luxury.
“I saw Pianegonda’s birth, watched it evolve and have witnessed its rapid growth over the years, harbouring a deep admiration and respect for this brand. When the chance arose to purchase it, I didn’t think twice. It was a decision that, more than anything, came from my group’s heart. And with heart, and careful management, we intend to return this symbol of jewellery design excellence back to its old splendour.”
This is how the patron of Bros Manifatture, Lanfranco Beleggia, explains the process by which he acquired ownership of the historical Vicenza jewellery brand. A decision made with the heart, then, but also with an attentive eye on the market and its trends, an element that has always been the key ingredient in the Bros Group‘s success firstly on the Italian market and now on the international one.
The new Pianegonda collection expresses all the long-sightedness and strategic skills of its new owner. The head of Bros Manifatture, Lanfranco Beleggia, has decided to preserve the iconic strength and ambitious design which made this maison famous, and reinterpret them with a contemporary twist: this can be seen in new lines, volumes and a new lightness. The blend of Baroque and contemporary architecture has produced a series of silver jewellery with rounded shapes and angular surfaces, embellished with white topaz and red rhodolite. These are high-impact design decisions, rigorous yet seductive.