Essential, traditional and colourful diamonds are the keywords for Giovanni Ferraris’ new jewellery collection.
Interview by Esther B.J. Ligthart
Giovanni Ferraris’ biggest challenge was to change his jewellery company into a brand with a strong identity, known for its design and good taste.
What are the changes you saw within the industry?
In the last 30 years, I’ve seen many changes, but perhaps these two are the most significant. First of all designers and brands need to express themselves constantly with wellmade jewellery. This perfection is also possible thanks to new techniques, which only a decade ago, would have been unimaginable. The other thing is that the relationship between the client and jewellery has changed as people prefer to spend money on leisure activities and technology.
What makes Giovanni Ferraris special?
Our strength is the small size of our company which produces everything in-house, from design to prototype, production, the choice of gemstones, the finishing touch. Everything is 100% made in Italy. Tell us a little more about your jewellery work. Just like making a movie, creating jewellery requires a lot of research and practice. Behind the scenes, I am basing my work on the classical concepts of the goldsmith trade; creating and modelling precious objects of gold and diamonds, combined with unusual, fascinating natural stones.
What inspires you?
Creating every day new things, using and experimenting with new techniques, transforming what nature has created over thousands of years into emotions. Those who work with passion every single day are my heroes.
What is your view on jewellery?
Jewellery has to be special for the memory that it contains. And this is what I create: small emotions that bring pleasure to those who are able to capture them.