How to Create a "Hero" with Crieri

by Monday, 16 September 2019

by Federica Frosini

They call it the “hero product” and many companies rely on it for their success. It doesn’t have any particular powers, but its strength comes from unique qualities that make it a leader. Like with the tennis bracelet from Crieri, which is responsible for 70% of the company’s overall sales. This wholly Italian success story is, for marketing manager Michela Saracino «the result of choices made by owner Alessandro Saracino that went against the tide. He created a brand around a product that nobody would have ever focused on because it is not easily recognizable. How did we give it...

Friday, 13 September 2019

Landscape Effects

Monday, 16 September 2019

Glittering at the Russian Court

Grainne Morton and her Irish Tale

by Tuesday, 17 September 2019

by Lorenza Scalisi

Northern Irish folklore, music, fairytales, legends, nature, architecture and atmospheres. Grainne Morton’s childhood was an authentic full immersion into the culture of her country, particularly thanks to her parents who always made aesthetics and traditional values a focal point in their life. With this kind of background, the next step came naturally: in the late 1980s, Grainne moved to Scotland to complete her studies at the Edinburgh College of Art. The picture was complete: from then on, her love for collecting, for studying an object and curious details, soon became her profession....

100 Years of Bauhaus in the World of Jewelry

by Wednesday, 18 September 2019

by Antonella Reina

«Architects, sculptors, painters - we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan (...). The foundations of proficiency are indispensable to every artist. This is the original source of creative design», wrote Walter Gropius in April 1919 in the manifesto that served as the foundation for the Staatliches Bauhaus. One-hundred years since the founding of this school that completely changed the rules for design, its principles still apply to all artistic disciplines. For example,...

Thursday, 19 September 2019

Pomellato Trains the Goldsmiths of the Future

Tuesday, 17 September 2019

100 Years of Viganò

Saturday, 07 September 2019

Precious Notes by Will Kahn

Thursday, 19 September 2019

Jungle Forever: the Unexpected Jewel by Syz Fireworks

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