Fiammetta De Simone Talks about Coral

 How has your approach changed?

I think that over the years, coral has shed the concept of being an Italian souvenir or a ‘common’ jewel. Today, it’s appreciated for the workmanship involved, its exclusivity and the fact that it’s one of a kind. These are all very current concepts that fully make coral jewels desirable.

Jewels must give those who look at them an emotion and emotions are difficult to catalog. Each person falls in love with a piece that becomes ‘theirs.’ We are satisfied when they say, even after a long time, that they always enthusiastically wear jewels they bought from us. Speaking of trends, earrings and rings that combine coral with brilliant and colorful sapphires are currently the must-have items.

Red, oxblood or pink coral: what is the most requested?

Europe and America generally love coral; Asia traditionally favors oxblood coral, but today, it also looks to the Mediterranean and perhaps, ignores pink coral a bit. Contrarily, for example, the Russian market still prefers it.Red, oxblood or pink coral: what is the most requested? Europe and America generally love coral; Asia traditionally favors oxblood coral, but today, it also looks to the Mediterranean and perhaps, ignores pink coral a bit. Contrarily, for example, the Russian market still prefers it.How has design changed? Today, design is fundamentally important and this is the real challenge: we try to create coral jewelry with total respect for craftsmanship, reconciling history and contemporary creativity. Emeralds, diamonds, sapphires and rubies are essential to embellishing it.

 Should coral only be worn in summer or also in winter?

These are outdated concerns. Fashion has really contributed to this. The final customer has become more secure in playing with color thanks to the Milan and Paris fashion shows, which gave color play the stamp of approval. So the culture of not worrying about seasonal colors goes for coral as well.