Nicola Antonelli, Project Manager of the historic boutique in Florence, guest at the Digital Talks.
on Sunday, 24 September 2017
Posted in Interview
by Federica Frosini
Being ahead of the curve by starting an e-commerce site way back in 2000, bringing digital culture into the company, and having the courage to make mistakes. For Nicola Antonelli — who talked about his digital experience at LuisaViaRoma during the first series of Digital Talks at VICENZAORO — the digital success of the LVR brand has to do with a combination of factors. «Transforming a retail company from 1930, which is both historic and cutting edge, into a digital entity was not easy. The winning formula was putting the client at the centre and offering quality service — free express shipping, customer service in different languages, and exclusive packaging. Today, our product offering includes more than 600 brands, from the most famous to young talents. But I won’t hide the fact that there have been many critical issues. Firstly, the need for high-tech solutions and qualified personnel has meant that, unfortunately, we’ve had to rely on foreign suppliers due to a large ‘gap’ in our country. We’ve also had to develop in-house solutions due to a lack of solutions on the market. In general, however, I feel like digital is always an opportunity for expansion and for optimizing internal processes, for B2B as well as B2C.»