Jewelry meets Amazon
Francesco Semeraro, manager of the largest e-commerce site in the world and head of the Italian program, a platform dedicated to over 800 Made-in-Italy products, explains how Amazon can promote the jewelry industry
«If we consider the potential our products have overseas, we’ll understand how a good e-commerce strategy could create new opportunities»
Amazon meets the jewelry sector: what is the outlook?
Amazon launched a Made in Italy program in 2015 offering more than 60,000 products and promoting over 800 Italian items all over the world. We have created a system that could help Italian producers brave e-commerce and could offer clients a wide range of offerings and a convenient and easy way to buy Made in Italy products. In this context, we have chosen VicenzaOro to meet and exchange ideas with the Italian jewelry sector.
Can you tell us something more?
Through e-commerce, it is possible to introduce your products to an increasing number of clients, telling the brand’s story and making your distribution more widespread. Like with any channel, even with online States and Japan. If we consider the potential our products have overseas, we’ll understand how a good e-commerce strategy could create new opportunities for jewelry producers and resellers.
How can Amazon promote the jewelry industry?
Our Made in Italy program offers many opportunities to create a unique online buying experience in a sector like jewelry. The Made in Italy showcase allows artisans and the more famous brands to have their own space, giving clients more choice in addition to convenience and comfort in their purchases. Artisans and small companies can access the Amazon Handmade program where they have a whole page to describe and introduce their workshop, business and story. Amazon Handmade allows them to offer the personalization of products available or give customers the chance to make requests, exactly like they would in their jewelry workshop.
Amazon launched a Made in Italy program in 2015 offering more than 60,000 products and promoting over 800 Italian items all over the world. We have created a system that could help Italian producers brave e-commerce and could offer clients a wide range of offerings and a convenient and easy way to buy Made in Italy products. In this context, we have chosen VicenzaOro to meet and exchange ideas with the Italian jewelry sector.
Can you tell us something more?
Through e-commerce, it is possible to introduce your products to an increasing number of clients, telling the brand’s story and making your distribution more widespread. Like with any channel, even with online States and Japan. If we consider the potential our products have overseas, we’ll understand how a good e-commerce strategy could create new opportunities for jewelry producers and resellers.
How can Amazon promote the jewelry industry?
Our Made in Italy program offers many opportunities to create a unique online buying experience in a sector like jewelry. The Made in Italy showcase allows artisans and the more famous brands to have their own space, giving clients more choice in addition to convenience and comfort in their purchases. Artisans and small companies can access the Amazon Handmade program where they have a whole page to describe and introduce their workshop, business and story. Amazon Handmade allows them to offer the personalization of products available or give customers the chance to make requests, exactly like they would in their jewelry workshop.
