It was surprising to leave the classical luxury setting of Baselworld to enter for half an hour into a tiny room that conveyed such an original and vast vision.
Born to Be Wild was written on the wall in big letters, as a statement message, while a mood lighting put emphasis on the shiny stones of the new jewelry creations which were floating on a big log of wood.
«I like to travel, to get away... With Born to be Wild, I wanted to instill a state of mind that alludes a feeling of escape. Between fantasy and imagination, the desert acts upon mankind like a great revealer, living up to and surpassing itself», states Valérie Messika, «The North American desert, more than any other, leaves one speechless; making you feel like no one and someone at the same time».
What better celebration of the forces of nature than the integration of it into the history of Maison Messika through the use of materials other than precious metals or my queen of stones, the diamond.»