The Voice from The Middle East
What are you looking for at VICENZAORO January?
VICENZAORO is a truly impressive fair. It is becoming the European capital of fine production of jewelry and gold. With expert management and an international reach, attracts major companies in retail and wholesale. It is the future because its exhibitions allow smaller brands with massive potential to showcase their products to the world. Today, we are here to join forces with brands to create a long-term partnership that caters to the needs of consumers in the Middle East.What are you looking for at VICENZAORO January? VICENZAORO is a truly impressive fair. It is becoming the European capital of fine production of jewelry and gold. With expert management and an international reach, attracts major companies in retail and wholesale. It is the future because its exhibitions allow smaller brands with massive potential to showcase their products to the world. Today, we are here to join forces with brands to create a long-term partnership that caters to the needs of consumers in the Middle East.
What does made in Italy represent to you?
VICENZAORO has always been an important fair internationally ever since its inception. Years back, my father used to travel long distances to attend it. Back then, the trip was not as easy nor as comfortable as travel today. It took him days and many flights to arrive in Vicenza. He mainly came in to purchase gold and would then carry it back to Dubai. The craftsmanship is great, and the products speak for themselves.
What kind of jewelry item would you buy for your shops now?
The market has massive potential globally, and increase spending on jewelry is on the rise. What we focus on now is serving the millennials and creating a market space - all with the support of VICENZAORO for the purchase of valuable products.
What are the main consumers’ jewelry directions in the Middle East?
The gap and segmentation between consumers are becoming vast. However, the macro- targets are unifying. There is a solid and powerful culture for clients in purchasing jewelry which will always be the same. Looking at timeless occasions, for example, people purchase a lot of jewelry for weddings, Because it is a custom and is the perfect complement to that perfect night. But not every desire for jewelry is as predictable as that which drives a Middle Eastern wedding. The desires for jewelry from Generation X vs. the Millennials are quite different. General X’ers have higher purchasing powers, buying jewelry to complement their special nights, but they also know that jewelry is also an asset, one which can be sold for profit if necessary. Millennials as well have high purchasing power, and they too have a desire for jewels. However, their purchasing traits have key differences: rather than value and rarity, they mainly look at the way the jewelry looks and feels and what other people would perceive about a particular piece of jewelry rather than what the real value of the gold and/or diamonds are.
