Meet the buyer: OTRADA

An interview with Alona Kuzmenko, buyer of Otrada Luxury Group, the owner of the eponymous multibrand boutiques in major cities of Ukraine

Otrada Luxury Group mainteins its leadership position for years, opening for connoisseurs of luxury such iconic names as Aaron Basha, Bochic, Loree Rodkin, Gaydamak and Yana. The company does not cease to amaze the most demanding customers, repre- senting brands, which are proudly demonstrated by celebrities and members of royal families. Brands with a long history and the new stars of jewelry coexist in harmony within the walls of boutiques Otrada, each decorated in the unique style.


VICENZAORO September welcomes producers and international buyers from 70 different countries. Do you think that ‘Vicenza the City of Gold’ has the right credentials to be confirmed as a ‘Business Hub’, a place of high-level meeting?

Absolutely! VICENZAORO is an amazing business scene that gives their members a chance of cre- ating new business opportunities. It has all the important elements of a ‘Business Hub’ concept. It is the place where you can meet diverse people who is full of creative ide- as about the jewellery business. It is for people who value their time. To have such place of high-level meetings today it’s especially needed.

What is your goal? 

The main goal of attending VICENZAORO September is to find some new brands for our stores. Besides, we would love to see the new trends and all the novelties of the best international jewellers. What are the differences between your target market and the Italian mar- ket? Our target market has very poor diversity of jewels comparing to Italian market. Moreover, Italian market can propose the variety of beautiful jewels with a great quality with a good price policy.

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