A Road Show to Promote Premier in Las Vegas

Hundreds Italian brands joined the first road show organized by IEG in the main Italian jewelry districts, to promote the first edition of Premier in Las Vegas next year


The first road show signed by Italian Exhibition Group (IEG) to promote the upcoming Premier exhibition in Las Vegas, ended in July 16th with a last stop in Alessandria, after previous meetings in the main italian jewelry districts at the Tarì in Marcianise, Vicenza, Arezzo. There were 100 Italian brands to promote the first edition of Premier, that will take place in Las Vegas from May 31st to June 4th 2019, and to introduce the new agreement signed by IEG and Emerald Expositions LLC (EEX), main promoter of Couture. In 2019, VICENZAORO will be strengthening its position in Las Vegas by landing at The Couture Show and to partner Emerald Exposition LCC in the launching of the new Premier exhibition project, at the Convention Center in Las Vegas, where IEG will be the main protagonist with the organization of the Italian Pavilion. On the other hand, at the Couture Show IEG will be talent scout and exclusive agent for the most prestigio Italian companies. This agreement further fortifies Italian Exhibition Group's role as the director of Made in Italy manufacturing throughout the world.

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