OroArezzo: The Power of Love

From 5th to 8th May, the 39th Edition of OroArezzo will show trends and innovations in terms of craftsmanship and creativity. And the Première Contest 2018



The New Matching: Gold & Iron
For the 1,200 companies in the Arezzo Gold District, as for the entire made in Italy sector, OroArezzo is the highlight of the year, a unique chance to proudly display the sector’s know-how in terms of the quality of specific precious metal processing techniques that date back as far as Etruscan times and technologies developed with the latest, cutting edge machinery, all with the added value of a creativity, that, although ‘local’, has now become universal and globally recognized. OroArezzo is therefore an unmissable showcase for sector insiders, as the significant numbers go to prove: more than 600 companies on show; more than 450 top international hosted buyers from 60 different Countries; over 8000sqm and 3 different exhibition areas - Chimera, Cash & Carry, Tech. An event that, while constantly increasing in personality, is still able to renew its image, as the theme chosen for this Show demonstrates: Iron. Yes, that most common and widespread of metals, not to mention the oldest, also used, not without reason, in distant eras to make jewelry, has now become a key player in items with a decidedly modern look. Around this element, combined in contrast with gold, the most precious of metals, exhibiting companies’ designer teams will give rein to their talents to literally place their new and interesting creative ideas under the spotlight. Other trends also will emerge from the Première Contest, a competition entitled ‘The Power of Love’ which, this year, is focused on the bracelet and the interpretations it has always encompassed: bands, slave bracelets, chains, double or triple elements to cover the arm. In short, one can say that, once again, the Show will provide proof of the sector’s extraordinary versatility, which can also be seen in the recent and increasing trend for top fashion brand bijoux collections that have been so perfected as to generate authentic jewelry lines. And one can only say: in and around Arezzo, jewelry firms are spoilt for choice when it comes to finding the most suitable interlocutor for voicing the most imaginative and technically bold concepts.

Share this article:

Subscribe to our Newsletter

Your browser is out of date!

Update your browser to view this website correctly. Update my browser now

×