Rebranding. The Keyword for Vicenzaoro 2019

A new graphic sign tells the positioning of VICENZAORO, one of the most important business events in the jewelry world. January 2019 opens with a new vision that reinforces its culture and expertise


A 2019 under the name of Rebranding, the keyword for VICENZAORO, thanks to the precious collaboration with FutureBrand, to whom IEG has entrusted the task, which has been able to direct the new brand experience of VICENZAORO, in Italy and abroad. «The collaboration with FutureBrand - comments Marco Carniello, Director of the Jewellery & Fashion Division of IEG - has allowed us to witness the evolution of an important event like VICENZAORO, which leaves the geographical territory and positions itself among the most important business events at world level, to dialogue with operators across the entire supply chain in the jewelery sector ". The new VO monogram, which accompanies the brand name, contains in a simple graphic sign the elegant personality of VICENZAORO, its being a connector of excellence and a disseminator of future trends; the soft and organic shapes, the refined blue point that tends to violet accompanied by traces of gold, are all graphic elements that give life to a contemporary brand, able to anticipate the evolution of design and fashion applied to the world of jewelry and 'jewelery. "Italy is the country of excellence and it is above all in the luxury and design sector, so collaborating with a brand like VICENZAORO has been a challenge for us at a high strategic and creative rate", says Lorenzo Corengia, Associate Account Director of FutureBrand. «We were keen - continues Corengia - to help shape the future of a brand, already famous all over the world, and create a brand image capable of conveying values such as competence, culture and elegance, which they are his main pillars ».

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