The Design Room: New Stories to Dream

With its innovative concept inspired by Swiss fine jewelry, the Italian brand Dreamboule is one of the names to watch at The Design Room area


You can see the trends of the future and particularly innovative pieces at the live liest ‘room’ at Vicenzaoro. A place chosen to host independent designers that push the limits of high jewelry towards unexplored areas. This year, the Design Room, located as always in the Icon district of Hall 7, welcomes 12 brands, with longstanding brands and new names that stand out on the international scene. It is the first time for Paolo Costagli NY, Mousson Atelier and Bare Jewelry, while Alessio Boschi, Lydia Courteille, Sicis, Cedille Paris, Lefteris Margaritis and Netali Nissim have become regulars. Yeprem and Tomasz Donocik, who made their debut last September 2019, are also back. And Dreamboule’s change of location is also not very surprising. In its second year at the fair, it has chosen this area for the first time, because it is more suitable to its style. «We are excited to meet the Vicenzaoro public for the second year. Dreamboule made its debut on the international jewelry scene in 2018, after four years of research and development, needed to finetune a very sophisticated, original and revolutionary concept. We have many creations to show, which will surprise even the most expert connoisseurs,» explains Beniamino Crocco, Founder, President and Chief Creative Director of the brand. «The market of choice Dreamboule speaks to is niche fine jewelry. The profile of the Dreamboule dreamer reflects a cultured person, someone who is curious, a traveler; one who looks for beauty in originality, creative freedom and unconventionality of tastes and thoughts; someone who loves the details, is passionate about Italian design, innovation and an admirer of artisanal excellence, such as that of Swiss watchmaking, from which Dreamboule draws much inspiration; the idea for the Swiss Made natural sapphire crystal shell or how each creation is totally waterproof are examples. Since I was a child, I was immersed in the world of watches, like when my father took me to Hublot and I learned about the production phases, until I finally started to work directly on the launch of the celebrated Big Bang much later in 2004. Because of all this, we aim for international distribution that recognizes the complexity and interprets the selectivity inherent in the Dreamboule soul.»

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