The Pavlovian Effect by Lydia Courteille
A talk with the Parisian designer, who will be exhibiting for the first time in the exclusive format The Design Room
They say that your jewelry collections cause a storm of emotions, which are always positiv... Yes, colors spark a Pavlovian effect. They wake up feelings and memories. For example, green represents chlorophyll, forests, escapes. Blue may remind you of the sea on your last vacation. Red is for passion, blood and cruelty. Orange is for vitamins, exoticism and energy; purple is mystical, religious.
Where do you find your inspiration for such original creations? I find inspiration from everything around me and my trips. l love ancient civilizations, museums, ethnology and sometimes politics. It is important to have a strong story to tell behind every collection, something everyone can easily understand. The stones are the most important things in a creation, even if they aren’t highly valued. Sometimes when l see a long description on a jewelry piece, it is boring.
Do you find any connection or any difference with Italian jewelers? In the past, Frascarolo made a nice bestiary collection. When I was an antique dealer, l collected Castellani and Giuliani and l’m crazy about antique micro-mosaics and cameos, which have been given new life in my collections.
This is your rst time at VICENZAORO’s Design Room. What about this format dedicated to independent International designers appealed to you? It is always a pleasure to share my passion and build relationships with the jewelry community. We will also exhibit at Florence’s Palazzo Pitti in January, so we are very open to collaborations with retailers and museums.
Could you give us a sneak peek of what’s coming? The last one is Nuevo Mundo. The next one is about Marie Antoinette and is called Archi-Duchesse. We used ti- tanium, aquamarine and gold. The collection follows the one named Animal Farm from 2013.
Where do you find your inspiration for such original creations? I find inspiration from everything around me and my trips. l love ancient civilizations, museums, ethnology and sometimes politics. It is important to have a strong story to tell behind every collection, something everyone can easily understand. The stones are the most important things in a creation, even if they aren’t highly valued. Sometimes when l see a long description on a jewelry piece, it is boring.
Do you find any connection or any difference with Italian jewelers? In the past, Frascarolo made a nice bestiary collection. When I was an antique dealer, l collected Castellani and Giuliani and l’m crazy about antique micro-mosaics and cameos, which have been given new life in my collections.
This is your rst time at VICENZAORO’s Design Room. What about this format dedicated to independent International designers appealed to you? It is always a pleasure to share my passion and build relationships with the jewelry community. We will also exhibit at Florence’s Palazzo Pitti in January, so we are very open to collaborations with retailers and museums.
Could you give us a sneak peek of what’s coming? The last one is Nuevo Mundo. The next one is about Marie Antoinette and is called Archi-Duchesse. We used ti- tanium, aquamarine and gold. The collection follows the one named Animal Farm from 2013.
