Rado And Istituto Marangoni's Design Week

With the Milan Design Week, Rado launches Natural Freedom at Superstudio Più


  • PROJECT: OCEANSOUNDS By Zhenni Kuang

    PROJECT: OCEANSOUNDS By Zhenni Kuang

The annual appointment between the Swiss watch company Rado and Istituto Marangoni, the Milanese School of Design, is here once again. Design Week will include the prize-giving ceremony for the finalists of the Rado Star Prize Italia 2018, which this year was inspired by the theme of 'Natural Freedom'. Among the 25 students, the 5 designs selected have had the chance to take part in creating a pop-up store set up inside Superstudio Più in via Tortona. The students developed the initial 'Natural Freedom' concept, declining it into three categories: 'Natural is back', 'Luxury time' and 'Rethinking Space, Lifestyle and Needs'. The jury, which selected five of the most interesting works, coherent with Rado's philosophy, will meet again for the Award Ceremony on Monday 16th April to present the award to the student who, within the team, was able to introduce innovative elements in line with the starting brief. The outright winner of the competition will receive a cash prize and a Rado watch.

  • PROJECT: AWAY BY FADI NASR

    PROJECT: AWAY BY FADI NASR

  • PROJECT: URBAN NATURE By Dain Song

    PROJECT: URBAN NATURE By Dain Song

  • PROJECT: FANTASY LAND BY CHIARA CASTAGNOLA

    PROJECT: FANTASY LAND BY CHIARA CASTAGNOLA

The Rado 'Natural Freedom‘ project, in partnership with Istituto Marangoni, will be on display until 22nd April in via Tortona 27. At the same time, visitors will be able to admire the six Rado True watches produced in collaboration with some of the top names in design, exclusive creations in limited editions by Sam Amoia, Rainer Mutsch, Big Game, Philippe Nigro, Kunihiko Morinaga and Oskar Zieta.

  • RADO TRUE SHADOW CO-DESIGNED BY KUNIHIKO MORINAGA

    RADO TRUE SHADOW CO-DESIGNED BY KUNIHIKO MORINAGA

  • RADO TRUE BLAZE CO-DESIGNED BY SAM AMOIA

    RADO TRUE BLAZE CO-DESIGNED BY SAM AMOIA

  • RADO TRUE PHOSPHO CO-DESIGNED BY BIG-GAME

    RADO TRUE PHOSPHO CO-DESIGNED BY BIG-GAME

  • RADO TRUE FACE CO-DESIGNED BY OSKAR ZIETA

    RADO TRUE FACE CO-DESIGNED BY OSKAR ZIETA

  • RADO CERAMICA CO-DESIGNED BY KONSTANTIN GRCIC

    RADO CERAMICA CO-DESIGNED BY KONSTANTIN GRCIC

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