The Current Global Jewelry Scenarios

In this new dossier, we review the situation of the international markets of Europe, Asia, the USA and Africa, highlighting each one’s macro direction that is influencing the choices of the end consumer. From Asia with a focus on China, still the reference market for hard luxury, to the USA explained by analyst Luca Solca, to the latest data issued by Intesa Sanpaolo's Study and Research Center on the European market’s first quarter. Lastly, for Africa, a quick snapshot of Angola - whose government is working to diversify the economy away from oil, which has been a promising resource for the luxury market for two decades. While maintaining a low profile to guarantee high-spending customers the utmost confidentiality at the time of purchase, Portuguese jewelry and watch chain stores are now flourishing and opening their Angolan branches in the capital Luanda to host historic brands such as Audemars Piguet and Cartier.