The new DS 3 and Iris Apfel

The DS brand launches its new creation, the DS 3, celebrating the event with a special advertising campaign focused on ‘style’ which has an unforgettable ambassador: the remarkable fashion icon Iris Apfel, one of the most influential woman in the world of fashion. Directed by Jérémie Rozan the campaign movie features the new DS 3, with its millions of options and Iris Apfel, wearing her XXL sunglasses and jewelry combinations. ‘Driven by Style’ is the claim which stages the story of a dream meeting between the two characters and the sharing of the same vision.