Dossier: Italy-USA

The opportunities of a consolidated relationship, among new retail scenarios, an increasingly informed clientele and an American market where you can't go it alone

“Made In” is Only the Beginning

by Wednesday, 29 June 2022

by Federica Frosini

Most of them are independent companies. There are those who can boast a highly prestigious family history, those who are savoring a “stars and stripes” success after only three years on the US market, those who focus on product culture and those who take a more pop route. But how do you actually manage a market as imposing, vast, populous, heterogeneous and demanding as the America? How does a small Italian niche brand make its American Dream come true, how does it build a solid relationship with its customers and what are the critical issues in finding its own space and being...

Wednesday, 29 June 2022

Success Story: Serafino Consoli

Wednesday, 29 June 2022

Success Story: Better Silver

ITA Houston: Italy Soars in America

by Wednesday, 29 June 2022

by Federica Frosini

General scenario Net of fluctuating trends and economic developments, the US market is still of primary importance for the trade of Italian products. After the big crisis of 2008/2011, years in which jewelry risked extinction with only $90 million in imports, it was in 2014 that the first solid signs of recovery were seen thanks to the dollar reaching an all-time high, gold at its lowest and American buyers increasingly directing their search towards a quality product and not just in terms of price. Although the pandemic disrupted the logic of international trade in 2020, the US market has...


Mario Ortelli, the US Market is a Great Match to Play In

by Wednesday, 29 June 2022

by Federica Frosini

The jewelry market is increasingly divided between branded and unbranded with a growth forecast for branded jewelry compared to unbranded of +8-12% by 2025. «The consolidation of a brand in a market depends very much on its ability to take advantage of the excellent momentum that that market is undergoing, like the US market, which is super attractive, and has an expanding economic cycle that offers new companies, such as the French company Messika, enormous opportunities for growth.» So, who wins in a market as complex, diverse and extensive as the USA? «The winners will always be those...

Supporting Italians

by Wednesday, 29 June 2022

by Federica Frosini

Overseas projects to support our made in. It happens in New York with Piazza Italia, the newly created platform on Madison Avenue in the historic Brooks Brother headquarters, and in Hudson Street in the showroom, now also an e-shop, Muse x Muse.   Muse x Muse Jennifer Shanker never misses a beat, and when she chooses two icons of Italian jewelry style like Anna Maccieri Rossi and Bea Bongiasca for her team of independent designers, it's easy to see how Italian excellence always hits the mark. «It is practically impossible to pinpoint the exact “X factor” that makes Italian...

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