The Innovation Challenge

Production: Processes and Materials

by Thursday, 15 December 2022

by VO+ Magazine

To be an innovator when producing jewelry can be achieved in two ways: starting with the selection of raw materials, either alternative from the more “classic” or drawn from unusual sources or even recycled or in the process of being transformed while making the items, which involves a special effort to research and develop unconventional technologies. We have an example of this here, thanks to entrepreneurs and designers who have decided to take different, uphill paths in order to fulfil their dream. And so, there are those who started from Darwinian theories, evolutionary biology and...

Monday, 16 January 2023

Claire Choisne's Challenge

Thursday, 22 December 2022

The Innovation by Valérie Messika

Communication and Marketing: New Codes of Expression

by Thursday, 15 December 2022

by VO+ Magazine

Podcasts and short-films with famous directors and art directors, provocative advertising slogans that trace a line between a brand's past and future, collaborations with popular Gen Z personalities to attract and capture tomorrow's customers, and matching with artists from different disciplines who look towards new horizons and implement the value of a piece of jewelry in a way that, until recently, was not even imaginable. And again, experiences of face-to-face encounters with the end customer for a one-to-one storytelling that goes beyond the classic schemes of marketing and...


Distribution: Illuminated models

by Thursday, 15 December 2022

by VO+ Magazine

Enlightened visions. This is how we could define the new distribution methods put into action by certain brands, which, in a difficult historical moment full of unpredictable situations in the medium to long term, have been able to evolve and look beyond the conventional. New distribution models have therefore been generated, which have placed designer couture jewelry in the windows of fast fashion giants, or seen historic brands open boutiquelaboratories where they invite loyal customers and “next gen” to see how their creations are made. And again, great independent jewelers, who have...

Digital Worlds: Democratizing Luxury

by Thursday, 15 December 2022

by VO+ Magazine

As with every great little revolution in the art world, digital works have also seen the emergence of “corporations” heralding the sense of this new creative branch. There are those, for example, who thought of founding the "Wearable NFT Movement", riding a wave in the making, which, in 2022, also saw the digital debut of those who have been in the market for generations. We are talking about historical brands that have bravely, and in great style, crossed the threshold of the virtual, creating, in the same year, the first collection of high jewelry NFTs and the first docufilm ever made...

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