The Retail Issue

This new listing of VO+ analyzes the evolution of the retail world. It defines the current perimeter in which companies, retail outlets, e-commerce platforms and international brands move, providing the technological tools to intercept new consumer needs. 

Why Physical? Why Now?

by Thursday, 25 November 2021

by Antonella Reina, Barbara Rodeschini, Lorenza Scalisi

Talking about the revenge of the physical store is not wrong at all. Several small businesses have, in fact, taken it by deciding to invest in new locations or even by opening their first store after having already consolidated their business on other channels or by going against any virtuous model and preferring to launch their brand in a physical space, receiving customers on appointment only. During the pandemic period, physical stores seemed destined for extinction and it was hard to imagine them making a comeback. In the listing that follows, we have selected what we call "post...

Thursday, 25 November 2021

Bridging Between Physical and Digital

Thursday, 25 November 2021

Customer Journey

Tools for Companies

by Thursday, 25 November 2021

by Antonella Reina, Barbara Rodeschini, Lorenza Scalisi

In business, we all know that image is everything. This dogma has always governed the market and forced brands, especially in the luxury segment, to search for and find a spasmodic “look and feel” accuracy so that it is as much in line with its audience as possible. And of course, the arrival of social media has only amplified the overwhelming power of photography, which is increasingly sophisticated and targeted. But talking on a global scale, everything changes, because the same product cannot be offered on different markets with one single promotional campaign. It must be...


Tools for Retailers

by Thursday, 25 November 2021

by Antonella Reina, Barbara Rodeschini, Lorenza Scalisi

It is a given fact that virtuality has invaded our lives, as well as our wallets, since the majority of purchases are no longer made with paper but with plastic, even when we are buying in person. Money travels to the sound of “beeps” and hard cash is going the same way as old practices, such as paying by instalment. That’s right, even the use of instalments, of “buy now, pay later”, is racing ahead in virtual money, with apps that have become the “unicorn” of the international market in the blink of an eye. And that's not all. Going beyond what was unthinkable a few years...

The Rebel: Covett

by Thursday, 25 November 2021

by Antonella Reina

COVETT WHO: CYNTHIA MORROW, FOUNDER AND CEOWHY: FINE JEWELRY’S FIRST PLATFORM BASED ON THE SHARING ECONOMYWHERE: LONDON, ENGLANDWEB: COVE.TT Renting or only partially owning a jewel. A revolution or a visionary idea? Cynthia Morrow is the founder and Ceo of Covett, an innovative platform launched at the end of 2018, which is bringing the concept of sharing to the world of fine jewelry. She explains how it works and what the benefits of co-owning fine jewelry are. «These days, people are moving towards a more sustainable way of living. The sharing economy has become a fundamental...

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