Jewelry and New Generations: Bea Bongiasca's Vision
In a world where tastes evolve rapidly, how do young people and the general public perceive the value and identity of jewelry? Bea Bongiasca, a young Milanese designer who is now loved and sought after internationally, explains
«Today’s generation no longer sees jewelry merely as a status symbol, but as a form of personal expression. For me, a piece of jewelry is like a wearable work of art: it tells the world who you are and how you want to be seen, while at the same time it can be something playful, lighthearted, intimate, and full of meaning. There’s a kind of destiny-driven magic when a piece of jewelry manages to capture the spirit of its time. It takes the right design, at the right moment, on the right people. That’s when it stops being just an object and becomes a symbol, even if that alignment can take years to achieve. Throughout my journey, I’ve always sought to combine the quality of Italian craftsmanship with my own pop and colorful spirit. I like to break the rules of traditional little, to create something precious yet fun, something people can truly make their own.»
