Manufacture, Identity and Strategy: Mattioli Inaugurates a New Phase

«The 2025–2030 period heralds the beginning of a phase of profound transformation for Mattioli, guided by a well-defined strategic plan. The fund's entry is a real agent of change that can introduce different industrial and brand dynamics to traditional family management in order to necessarily reposition the brand on the international scene. Extraordinary heritage is still the starting point: Italian manufacturing excellence, globally recognized production know-how, and a history deeply rooted in the city of Turin, still little known in the world of jewelry. The aim: to enhance this DNA, while still maintaining the company's expertise intact, and, at the same time, build an autonomous, recognizable, and aspirational brand identity. Mattioli no longer wants to be seen solely as an excellent third-party manufacturer, but rather as a brand able to compete with the big players in high-end jewelry. One of the first steps concerns the product. With over 800 active references, the range has undergone a thorough rationalization process aimed at providing greater focus and consistency. The Puzzle collection is still the cornerstone of the brand's identity, thanks to its distinctive concept of interchangeability, but it cannot and must not be the only element on which to build the future. The strategy therefore foresees the development of new lines, always with a premium focus, consistent with 18-karat gold manufacturing and a long-term vision. The distribution model is also being re-organized, confirming the value of multi-branding as a key driver of growth, and introducing a “selective distribution” approach based on rigorous partner clustering. At the same time, the development of single-brand boutiques is becoming a strategic tool for strengthening the image, offering direct customer experience and building brand value. From a geographical point of view, Europe is the first natural milestone in the plan, with Italy at its core, without neglecting targeted developments in the Middle East, America and Asia. The new showroom in Turin also fits into this context, designed as a representative space and manifesto of Mattioli's new identity: a place where manufacturing tradition, design and future vision solidly come together. A strategy that focuses mainly on two points: less dispersion, more identity. A brand that looks to the future starting from what it does best and with the ambition of winning a place in the “premier league” of international jewelry.»