Vicenzaoro: the Road to 2030

«To understand Vicenzaoro's results today, we need to take a small step back. Between 2017 and 2024, we built the boutique show's brand, its international positioning, its values and its format. These goals are essentially based on four pillars: consistently representing the very best of the supply chain, expanding our international reach, developing increasingly direct and in-depth knowledge of buyers to turn them into repeat visitors, and anticipating market developments, from new materials to emerging technologies. These are all assets that both industry players and the market now recognise and associate with us. Because we believed in the strength of the brand and recognised the need to take a further step forward, in September 2024 we began a transition phase with a major construction project at the heart of the exhibition. It was a complex challenge: maintaining the buyer and exhibitor experience throughout four editions affected by ongoing works. Despite the construction site, we succeeded in serving the entire supply chain and delivering a high-quality experience, and the figures from September 2026 prove that we achieved our goal. The latest edition marked the full integration of T.Gold within the new layout and the opening of the new central hall. The market rewarded this effort: total attendance increased by 4%, while international attendance grew by 9% compared to September 2025, with visitors from 136 countries, itself a 4% increase. We can therefore say that not only did we not lose ground, but we have emerged even stronger. Alongside leading export markets such as the United States and China, we are seeing growing numbers of buyers from South America and Africa. The largest international delegations came from the United Kingdom, Germany, China, India and Romania, followed by Switzerland, Spain, Denmark, Colombia and Belgium. We also recorded encouraging growth from South Korea, Singapore, Kuwait, South Africa, Finland, Norway, Indonesia, Cyprus and Saudi Arabia. Today, market diversification is essential, and we can help our exhibitors respond to economic and geopolitical fluctuations. However, the future of Vicenzaoro is not defined solely by the exhibition itself, but by its ability to become an increasingly global platform for relationships, knowledge and development across the entire jewellery industry. For this reason, educational content, networking activities, partnerships with key industry institutions and the VO Awards have continued to grow and will expand further, with an even stronger focus on sustainability, innovation and manufacturing excellence. We are now ready to plan the next six editions. Companies are shaping their future with 2030 in mind, and we too must demonstrate the same capacity for long-term vision.»