Keira Knightly for Chanel Joaillerie

Chanel chose the British actress Keira Knightly as the new face of its high jewelry line.

British beauty Keira Knightly is the new face of the Coco Crush campaign: the new line of high jewelry. In the campaign, directed by Mario Testino which will be launched in its full version next fall 2016, the 31-year-old actress successfully personifies Coco, wearing an irresistible diamond necklace and padded rings. Knightley is one of the preferred muse of Karl Lagerfeld as she previously fronting the house's Coco Mademoiselle perfume and Rouge Coco lipstick.