Panthère de Cartier: the relaunch party

Cartier arrives in L.A. to host a global party launching its Panthère de Cartier watch

A great party for a legendary watch. The relaunch of the Panthère de Cartier watch looked more like a Hollywood party rather than a simple presentation. The French Maison introduced it with a big event in Los Angeles, welcoming a few of their favorite people - including Dita Von Teese, Poppy Delevingne, Sienna Miller and Dakota Johnson - with trays of Champagne at the Milk Studios, which for the occasion were transformed into a swanky jewelry box complete with golden palm trees, a raw bar and catering by The French Laundry chef Thomas Keller. Guests also enjoyed special performances by Alicia Keys, Lion Babe and DJ Mark Ronson.

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