Gems on the Rise, the New Issue of VO+
The April issue of VO+ dedicated to the world of colored gemstones is now out, with interviews, in-depth articles, analyses, and major market trends, as told by the leading players of the industry
In today's jewelry industry, colored gemstones are enjoying a resurgence, taking center stage alongside diamonds. No longer seen as an alternative, they are now chosen as interpreters of an autonomous language of imperfection, rarity, individuality, and provenance. Sapphires, rubies, emeralds, and an ever-expanding universe of less conventional stones are redefining desires and values, encompassing aesthetics, collectibility, and, above all, the growing awareness and need for traceability. In this issue, we delve into this mysterious world of colored stones for the first time, following the mine-to-market journey, where independent designers are shortening the supply chain, establishing direct relationships with mines, and redefining the concepts of transparency, sourcing, and creative freedom. This shift in approach is also profoundly impacting the narrative of jewelry, as six industry players share their analysis and visions on key issues and challenges. From traceability to the need for transparency regarding the "mine of origin," from color and cut trends to the management of illegal mining, and finally to the issue of reputational risk for brands. Furthermore, two additional insights into the colored stones currently in high demand on the market, beyond Paraíba tourmaline, and the growing demand for large-volume gems as a strategic response to the soaring gold price. A paradigm shift that shapes the future of the market.