i-D Concept Store: A New way of Living Shopping

A monogram, i-D, that encompasses a myriad of meanings, from the initials of the owner, Irene Deros, to the word “identity”.  A latest generation concept store, open since 2003, whose aim is to offer a new way of “living” shopping. A relaxing experience in which every corner of the boutique, from the design, to jewelry, to accessories, watches, books, fragrances and, of course, fashion, is to be appreciated. Developed over 3,500 square meters, i-D concept store is located in the elegant Kolonaki area, with a series of windows sporting Irene Deros’ accurate selection. A great deal of Greek in this candid reference point for international shopping. And many new faces, those of the young talents who find i-D store an ideal launching pad for their international career. Focus on jewelry is the result of a meticulous worldwide scouting: all the pieces on display are the expression of a contemporary, yet not excessive, cosmopolitan taste that is now the mouthpiece of a fresher way to experience it. Jewelry that does not “shout” but rather explores, innovates and experiments new lines and codes thanks to the inspiration of Ioanna Souflia, Katerina Psoma, Dolly Boucoyannis, Elé Karela, Elie Top, Ileana Makri, to name but a few of the designers that Irene Deros has selected one by one. And, every month, in the boutique’s “lounge”, face-to-face encounters with the designers to come into direct contact with their creative universe.