Mall Life: The Cover Story of The Retail Issue

Photographer Alberto Carlo Macchi signs the cover story of the new issue of VO +, The Retail Issue, transporting the jewel in a fascinating futurist scenario

Monday, 22 November 2021, by VO+ Magazine

What is the future based on if not on the cornerstones of the past? Through his lens, Alberto Carlo Macchi transports jewels to an unexplored dimension, trying to imagine the aesthetics that would characterize the retail world of tomorrow. The result is an unprecedented futuristic context, made up of settings that retain the sense of charm and nostalgia towards the digital imagery of the 80s and 90s and which revive the cyberpunk scenarios of masterpieces such as Blade Runner.

Photos by Alberto Carlo Macchi
Set Design by Alessandro Mensi

Assistant Photographer Valentina Micòl Carnevali.
Assistant set designer Vito Salamone and Jessica Zorzin.

Silver Fuego big bangle, GIOVANNI RASPINI
Silver earrings with cubic zirconia, UNOAERRE
Aluminum and rubber Net earrings, CAMIDEFEO JEWELLERY
Yellow and black gold Ink Round maxi ring, PERUFFO
White and yellow gold double finger ring with natural diamonds, Samba collection, JJEWELS
Tirabaci Iridescent earrings in leather and brass with ruthenium galvanic, SO-LE STUDIO