The New High Jewelry Line by Atelier Swarovski
Atelier Swarovski celebrates the launch of its new high jewelry collection, with an exclusive cocktail at 10 Corso Como
After Princess Margarita de Bourbon de Parme’s truly world exclusive jewelry exhibition, 10 Corso Como in Milan, one of the most unique and dynamic locations in the world, was chosen as the setting for another important event in the jewelry field. In fact, 10th May last saw the celebratory event to launch the High Jewelry line by Atelier Swarovski onto the market. During the evening, the Fine Jewelry collections, created in collaboration with Penelope Cruz, Stephen Webster and Paige Novick were presented. Each item was created in respect of Conscious Luxury: a new sustainability-based way to do business by using laboratory-produced diamonds and Fairtrade gold. To mark the occasion, a geometric installation made of mirrored panels hanging from the ceiling and Swarovski crystal objects acted as background to the sparkling showcases. The Atelier Swarovski Fine Jewelry collections are available at 10 Corso Como in Milan until the end of May 2019.
