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French Heritage for a New Vision of Jewelry

Vever, Maison Chopin, and Oscar Massin exemplify the evolution of French savoir-faire, blending the rich heritage of historic jewelry houses with a progressive vision

Thursday, 18 April 2024, by Antonella Reina


Sustainable Art Nouveau

 

Yellow gold Ginkgo 3D ring, Vever.

Two hundred years since its creation, Vever is making a new vision of jewelry bloom: recycled gold, laboratory diamonds and plique-à-jour enamel masterfully combined through manufacturing skills and human genius. The merit goes to twins Camille and Damien Vever who have relaunched the historic company - closed in 1982 – still at 14 rue de la Paix. «When you decide to revive such a prestigious brand, you can only start from its DNA, high quality, French know-how and a culture of innovation and distancing,» explains Camille.

 

Democratic Exclusiveness

 

White and gold 82 S rings, Maison Copin.

Every piece of jewelry is a reflection of a truth for Maison Copin. A truth enclosed in 150 years of inspiration. It was, in fact, 1870 when the first family jewelry workshops were opened in rue des Haudriettes in Paris. Relaunched in 2022, the brand celebrates French craftsmanship, merging its rich heritage with the vision of Sajina Dutertre, the new artistic director, who aims to democratize the world of Parisian haute joaillerie. Handmade in Paris since the very beginning, every item is the result of collaboration with expert artisans.

 

Regal Contemporaneity

 

White and yellow gold rings and bracelets with diamonds, Oscar Massin. 

Oscar Massin was a visionary 19th century grand joaillier, a pioneer in the use of new techniques and materials in jewelry. His name lives on today through collections inspired by his most iconic designs, particularly his metal lace and his highly refined and imaginative sensitivity. Acquired by Frédéric de Narp, Sandrine de Laage and Coralie de Fontenay, who joined forces under the company LuxImpact, it tells a new progressive vision. While in the 1800s, Oscar Massin made jewelry for queens, today the brand focuses on the use of labgrown diamonds and ethical practices. 

 


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