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A good job by Kenzo

Thursday, 01 September 2016, by VO+ Magazine


A good job by Kenzo

Kenzo introduces its new fragrance with a lovely short movie

A lovely actress for a lovely short film. She is Margaret Qualley, actress and dancer (daughter of Andie MacDowell). The short film, created by Director Spike Jonze and choreographer Ryan Heffington, introduces the new Kenzo’s fragrance. Its name is My Mutant Brain and features a four minutes of expressionist dancing from a character who escapes a boring black-tie gala so she can chest-thump, eye-roll, body-slam and otherwise flail her way around a glamorous venue: absolutely adorable.

"When we think about perfume campaigns, we think about a pretty girl with a bottle," Qualley said in a statement. "This clip is exactly the opposite. It's very multi-faceted and different; it takes the spectator by surprise."

 


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