Gucci Do It Yourself service

The new Gucci DYI service dedicated to the must creative customers.

Alessandro Michele just introducing a big surprise for all Gucci fans. DIY (Do It Yourself) is a new service to personalize ‎Gucci‬ products. Exclusively available in the Milan Montenapoleone flagship, customers can now personalize their Dionysus purses (only large and medium) with a buffet of embroidered patches (including but not limited to: butterflies, bees, dragonflies, snakes, and peonies), trims, hardware, and monogrammed initials (with the option to bling them out with Swarovski crystals). The Gucci DIY will extend to other flagships in major fashion cities and other products from the House including the Ace sneaker, Princetown slipper and men’s made-to-order suits.

Embroidered patches to apply to the Dionysus bags