Dukachi, from Kiev to Paris
The new campaign of the Ukrainian brand is a hymn to peace, echoed at the recent Olympic Games thanks to the gymnasts
The Olympic athletes in the Ukrainian national rhythmic gymnastics team have been lent their faces to the advertising campaign - by Ukrainian photographer Stepan Lisovsky and video maker Andriy Zhyzhko - for the latest collection launched by the brand Dukachi, an emerging reality, also Made in Ukraine. With this choice, Dukachi once again aims to highlight the strength and resilience of a population that has been suffering for two years, but which, despite the difficulties, has still managed to bring its athletes to the recent Paris Olympic Games to spread a universal message of peace. The Solomia collection therefore proposes a reinterpretation of the classic doll in jewelry form. Inspired by childhood memories and a wealth of cultural traditions, the brand has created a series of pendants that is already a veritable bestseller: produced in the Kiev workshop, they are made of 925 silver, 585 gold, enamel elements and precious natural and lab-grown stones.