Mejuri Play: Where Tennis Meets Jewelry
With Racquet Magazine and Made Some Sportswear, Canadian brand Mejuri launches a capsule collection that redefines feminine athleticism: strong, confident, and very glamorous
Mejuri Play is the Canadian brand's new platform designed to build a community of female athletes and redefine the dialogue between sports and jewelry. The first chapter? It starts with tennis: the only sport where you can wear jewelry and, let's face it, dress stylishly. The project, in collaboration with Racquet, an independent magazine dedicated to tennis culture, was launched during the US Open. A capsule collection with Made Some Sportswear and a special issue of Racquet were distributed free of charge in Mejuri stores and at the Air Mail Outpost in New York. The protagonists are five young players, from Emma Navarro to Thea Frodin, who perfectly embody that new idea of sportsmanship that was missing: strong, self-aware, and very glamorous.