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Ronco Acquires the Historic Vezzaro Brand

Bollicine is the inaugural collection by Vezzaro, paying homage to its new partnership with Ronco, a renowned presence in the Vicenza goldsmith district

Monday, 22 April 2024, by Antonella Reina


The Bollicine Collection. The first collection launched by the historic Vezzaro brand, recently acquired by Ronco, a prestigious company in the Vicenza gold district, could only allude to a perfect toast. A tribute to a new beginning in which craftsman ship will merge to preserve and enhance its distinctive elegance, while maintaining the artisan quality. The ultimate aim of this wide-ranging project is also to renew the brand’s aesthetics, starting with the logo through to communication, aimed at a high-end target, the market where Ronco has made its name internationally. Hence, the idea of collec- tions such as Bollicine with its bold shapes and sparkling nuances.

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