The Italian Lifestyle Experience by Lenti 1963
In its futuristic headquarters in Valenza, a new stone setting department guarantees personalized service, privacy and a warm welcome for a full immersion in Italian style
Thursday, 07 August 2025, by In Partnership with Lenti 1963
Danilo and Giuliana Lenti, together with the founder's grandson Federico Bellini, are second and third generation Lenti 1963 — known for over 60 years as Lenti & Villasco. Driven by an entrepreneurial spirit that looks to new trends in both aesthetics and customer approach, they have initiated a small but significant in-house revolution. Immediately apparent upon arrival in Valenza, the new headquarters, with almost 3,000 m2 of production space and built with the best eco-sustainability solutions, has recently been further expanded with a stone setting department to provide a faster and more detailed personalized service. In the workshop, designers and master goldsmiths work side by side, starting from the prototype right up to finishing each individual piece, exploring every different vision of fine jewelry, from the most classic to contemporary minimal. This is where each piece is customized according to the customer's wishes, with the guarantee of absolute privacy on “sensitive” content and constant quality control, every step of the way. The raw materials are the result of a careful selection process that involves close collaboration with the best international dealers in precious and semi-precious stones and the exclusive use of platinum and 18-karat gold. Next to the workshop is the showroom, where customers are welcomed as if they were at home, spending the day with their families, combining business with relaxation and enjoying typical Piedmont products prepared by Lenti’s chefs. So, while the entire production process takes place within the factory, together a strategy can be defined to take Lenti 1963's Made in Valenza creations far and wide. A brand that has looked beyond borders from the very beginning and that now exports 98% of its total production with a market focused mainly on Europe but which in recent years, has expanded in many other countries. New “playing fields” that have learned to appreciate the brand's quality, innovation and all-Italian businessstyle.