XOX Group’s Holistic Proposal

Thanks to XOX Group’s research, the jewelry industry is entering a period where the physical and digital worlds will be increasingly interconnected. The Group, back at Vicenzaoro September (Hall 4 | Stand 401), will be presenting its "holistic" vision, designed to guide the jewelry sector toward new management and relationship models. The aim is to make companies’ day-to-day operations more effective and competitive: everything from internal management and commercial relations to communication, digital presence, data analysis and activity personalization. Software, consulting, digital content, marketing, visual experiences and artificial intelligence converge in a platform designed to support every stage of the business. A coordinated set of competencies that enables companies to manage activities, information and relationships more seamlessly. Within the Group, ePlay, Art&sofT and Babylon are three complementary entities. ePlay partners with brands and manufacturers, Art&sofT serves the retail and jewelry sectors, and Babylon integrates private AI into business processes, bridging the gap between data, systems and people. The increasingly robust integration between technology and know-how is the power behind a digital ecosystem specifically designed for the jewelry and high-end sectors, supporting business evolution through digital tools that are ever more greatly aligned with operational needs. Following its official debut at VicenzaOro in January 2026, XOX Group will be presenting the latest updates to Babylon on September 7, 2026, during an event in the Educational Hub (5 - 6 pm). The session will showcase the platform's evolution, highlighting its new ability to integrate CRM, ERP, B2B, e-commerce, WhatsApp, email and marketing automation platforms. Real-world examples of private AI applications in the jewelry industry will be presented. For example, Babylon can use information gathered at a trade show, such as a business card, to automatically trigger an operational workflow: from creating a CRM record to initiating sales follow-up, assigning tasks to the team, or preparing personalized communications. In this way, XOX Group takes artificial intelligence into daily business operations, the most effective approach to leveraging information assets and generating tangible opportunities for relationship-building and growth.

XOX Group will be at Vicenzaoro September 2026, Hall 4 | Stand 401.

For further information:

ePlay – For Luxury Manufacturers

www.eplaylab.it - eplay@eplaylab.it 

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Art&sofT – For Luxury Retailers

www.art-soft.it - info@art-soft.it 

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Babylon – AI for Luxury Business

www.gobabylon.ai - babylon@gobabylon.ai

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XOX GROUP

Via Ludovico Ariosto, 6/ABC - 15048 - Valenza - AL

+39 0131 532283
+39 393 3305865