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Jupiter: Letizia Bettoni's “First Son”

Born in 2020, the marquise ring marks the brand’s debut: bold proportions, soft lines, and a central stone that takes center stage

Thursday, 19 March 2026, by VO+ Magazine


Jupiter brand was born in the summer of 2020, when Letizia Bettoni imagined a bridge between the timeless elegance of Italian goldsmithing tradition and the boldness of contemporary aesthetics. A personal and instinctive dialogue that, as she herself recounts, takes shape through a deeply emotional and autobiographical approach. This vision is embodied in one of the brand's most iconic pieces: the Jupiter ring with a marquise-cut stone, her “first child.” Made of 925 silver plated with 18-karat gold, the ring stands out for its bold, almost rock-inspired shape, softened by rounded lines. And so, a voluminous silhouette and a stone that emerges as a generous point of light combine craftsmanship with the desire for eye-catching jewelry.

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