A necessary evolution that involves the concept of “Made in Italy,” which cannot ignore the value of territoriality, but at the same time needs to broaden its gaze, vision and mission to respond to market logics and globalized marketing. But when and why did we start talking about “Made of”? In public and academic debate of recent decades, as a response and reaction to the transformations of globalization and the increasing delocalization of production chains, the concept of “Made of” has begun to make its way to update, integrate or partly overcome the classic...