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Discovering Ruby on the Set of Busatti Milano

by Thursday, 28 May 2026

by In Partnership with Busatti Milano

We step inside the photographic project by Alberto Carlo Macchi for the April issue of VO+ Magazine, titled “Objects of Desire from the Depths.” Conceived to immortalize the beauty of the most sought-after gemstones of the moment, the editorial explores their expressive intensity through the camera lens. For Busatti Milano, the lens focuses on the Eden earrings, which exhibit a magnificent marriage of gold, diamonds and rubies. The set was designed to enhance the inclusion-free red of the two central Burmese rubies, aiming for a shot that maximizes the intensity...

Thursday, 23 April 2026

The Art of Contemporary Engraving

Busatti Milano: The Absolute Red of the Ruby

by Thursday, 14 May 2026

by In Partnership with Busatti Milano

Red and vivid. In Luca Busatti’s opinion, the perfect ruby possesses these two characteristics. Since 2023, he has been managing Busatti Milano together with brother Andrea and cousins Barbara and Simone, third generation of the family that founded the brand in Milan in the late 1940s. «Bright red and absolute clarity are the essential characteristics of our rubies. That would be the ideal since finding rubies without any inclusions is extremely difficult. Especially Burmese rubies, which, by nature, have more inclusions than those from other places.» Over...


The Extraordinary Choir of Stones by Cartier

by Wednesday, 20 May 2026

by VO+ Magazine

Dazzling stones - diamonds, sapphires, rubies, and emeralds -take center stage. The gems are given a voice in the new collection by Cartier. «Giving a voice to stones», explains Jacqueline Karachi-Langane, «means recognizing within them the memory of the world; a beauty forged by time. Creation serves the stone, revealing its nuances, light, and inner vibration. The key to everything is emotion.» And that is precisely the impression conveyed by Le Choeur des Pierres, where each jewel is born from the personality of the gem around which it is designed. «A tribute to stones, a...

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