Better Silver is a long-standing player in the industry. Can you briefly tell us about the company?
«Better Silver was founded in 1977 and is a strongly family-run business. Today, I hold the role of CEO, supported by my brother Andrea, who oversees production, and my sister Anna, who handles marketing and product development. Our father, Romano, is still chairman of the Board of Directors and represents an important point of continuity for the company's values and vision.» From your perspective, what are the main hot topics in the market today? «There are three issues we are closely...