How to Create a "Hero" with Crieri

by Monday, 16 September 2019

by Federica Frosini

They call it the “hero product” and many companies rely on it for their success. It doesn’t have any particular powers, but its strength comes from unique qualities that make it a leader. Like with the tennis bracelet from Crieri, which is responsible for 70% of the company’s overall sales. This wholly Italian success story is, for marketing manager Michela Saracino «the result of choices made by owner Alessandro Saracino that went against the tide. He created a brand around a product that nobody would have ever focused on because it is not easily recognizable. How did we give it...

Friday, 13 September 2019

Landscape Effects

Monday, 16 September 2019

Glittering at the Russian Court

Grainne Morton and her Irish Tale

by Tuesday, 17 September 2019

by Lorenza Scalisi

Northern Irish folklore, music, fairytales, legends, nature, architecture and atmospheres. Grainne Morton’s childhood was an authentic full immersion into the culture of her country, particularly thanks to her parents who always made aesthetics and traditional values a focal point in their life. With this kind of background, the next step came naturally: in the late 1980s, Grainne moved to Scotland to complete her studies at the Edinburgh College of Art. The picture was complete: from then on, her love for collecting, for studying an object and curious details, soon became her profession....

Precious Notes by Will Kahn

by Saturday, 07 September 2019

by Federica Frosini

When you open Instagram in the morning and you are a “socially” declared jewelry lover, the algorithm positions “Willsnotebook” among the first feeds to appear in your scroll. A notebook, an item of jewelry and notes on the materials, shapes and colors. Who is behind this account that now boasts over 31,000 followers? But, above all, how were the notebooks of the jewelry world’s most loved Instagramer, Will Kahn, created? This morning, at Visio.Next: Spreading Sustainability – from 10.30 to noon in Hall 7.1, Tiziano Room - Will Kahn will be...

Saturday, 07 September 2019

Schaffrath's Diamond Mission

Tuesday, 17 September 2019

100 Years of Viganò

Monday, 09 September 2019

The emotions of Rosato's charms

Monday, 02 September 2019

X Diamond: The Jewel of the Future

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