Prada, the new film

Prada, the new film

A fashion story about memory, dream and poetry


Fast forward is the new film introduced by Prada and directed by David O. Russel. The American writer/director, famous for his films such as American HustleThe Fighter, and Silver Linings Playbook, imagined a “cinema poem,” a surreal, futuristic silent dreamscape with multiple actors replaying scenes in shifting combinations. The result is an unreliable story, a parallax view wherein the scenarios, characters, costumes, genres, and endings, repeat and morph, refusing the logic of conventional narrative. Russell creates characters as elements of a complex collage, the viewer is left to decode what is experience, what is memory, what is dream, and discern the overlap and differences between them. As reported on the Italian Fashion website, Russel said: “Mrs. Prada offered me the chance to make a cinema piece, like a dream, fueled by strange mystery, suspense, fear, danger, beauty, conflict, romance, love, identity, and time.”




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