In your opinion, what was the secret of this success and what is the brand’s strongpoint now? Definitely having re-invented the concept of charms, which have always and exclusively been considered as lucky and were mainly used for protection against something. With Rosato’s latest collection, charms have become a contemporary accessory which bring with them powerful meanings and contain real emotions.
What will be new from Rosato at the Show? One of the highlights is “Memories from the Future”, a new collection inspired by the moon-landing era and that widespread desire for the future that reigned during that time. All the charms speak of love, travels, friendship, conquests, changes. And they do it through amusing and original symbols, such as mini robots called “Jack-Bot”, “Rob-Mantic” and “Teddy-Bot”.
Your factory is in the Marche region. How tied to the territory are you and how do you manage to keep up with the latest trends? The Marche is a region that, in itself, encompasses the concept of plurality, of “a lot”. Our territory is rich, not only in terms of greenery and nature, but also in art and culture. This contributes to making us really open-minded.