Jewellery coach: the secret to effective presentation

New sales strategies and techniques: using simple, immediate systems can be utilised to obtain feedback from clients. 

[su_highlight background="#042653" color="#ffffff"]RETAIL[/su_highlight] One of the crucial aspects for persuading clients to buy products can be found in the technique of presenting products, which must always be focused and effective. One of the main problems is with the person who is presenting the jewellery on sale: flat tone of voice, rigid body language and lack of passion in speech are pitfalls which ought to be avoided. We know only too well that if the sales assistant does not convey a sense of excitement to the consumer, it will be difficult to complete the sale. Here is a simple guide you can apply or get your sales staff to apply: the method is sub-divided into three zones. Each zone has specific elements, beginning with eye contact, tone of voice, hand gestures, body language and speech content.

Contact and persuasion zone. Make eye contact with the client even before you ask if they require any assistance. Sharing short personal exchanges with passion and conviction and using the correct body language will help to attract clients more.

High-energy zone.  Make the client’s energy levels rise inside the store, use body language to create a positive feeling. The client will empathise and absorb part of your excitement. Nobody wants to buy from a sales assistant who seems uncertain and lacks passion about the product they are selling.

Pro zone. Give the client clear, simple, detailed information regarding the product on sale and illustrate the advantages the client will have from buying it, if possible personalise the information for the client. Make firm contact with the client, make them feel certain they have come to the right place and that you are able to satisfy their needs. C.F.