Clash De Cartier
Bright, owing, pulsating, Clash de Cartier breaks up the conventional architecture of shapes
Clash de Cartier is the name of the new French maison’s collection, a chic balancing act, a mix and match of aristocratic codes that balances clean design with an excess of energy and a serious spirit with original charm. Spirit of the collection: duality of shape and character, well represented by the new global face of the campaign; the English-Brazilian actress Kaya Scodelario. Clash de Cartier shakes up the Maison’s aesthetic heritage of studs, beads and clous carrés. Together, they form a singular, ribbed mesh which becomes Cartier’s new jewellery signature as imagined by the design studios. The contradictory design is characterized by sharp shapes with a soft touch, geometrical but very feminine lines and a free to move wearability. In volumes and reliefs, circles and squares, the collection honours the Maison’s penchant for geometry which dates back to the 1930s. But it’s not a return to a clasic style, it’s a neo-classical, singular, unisex, and whimsical new collection, in a final sophisticated Cartier jewellery touch.
