Can a jewelry classic like pearls become a rock-and-roll detail? The answer is 'yes' if creativity, experimentation and a bit of daring all come together. The latest collection from Julia Blini testifies to that. The Brazilian designer set up her workshop and brand in the lively Itaim Bibi neighborhood of São Paolo in 2014, but she got her start much earlier with a creative foray into fashion. In fact, before working with jewelry, she was a shoe designer for Jimmy Choo in London and Alexandre Birman in São Paolo. She aims to bring a modern twist to the most iconic forms of jewelry, and this can be seen in creations where boldness and feminine grace make for new diktats in style.
The new brand Pascale X James unites the last names of its founders, Antonia Pascale and Christopher James. Their shared interest in art and sculpture led the couple to launch a line of jewelry, guided by a genuine commitment to the environment, integral to every phase of the business, supporting the theory that luxury and sustainability can and should go hand in hand. Not without a touch of self- examination, judging from the last collection, Re-Imagine, which, through jewels inspired by fruit scraps, leads us to re ect on how we interact with our planet on a daily basis, showing how a simple orange peel or a slice of lemon can be transformed into a desirable object.
PASCALE X JAMES