TikTok Impact Beyond the Click

The TikTok Impact in Jewerly Business

by Thursday, 22 February 2024

by Federica Frosini

4.62 billion users are active on social media. Of these, one billion a day surf TikTok, China's most downloaded app in 2022 with 656 million downloads, far surpassing Facebook's 416 million. From 2016 to date, that is, since it has been available outside China, TikTok has been downloaded over 3.5 billion times, with the average user spending 850 minutes on the app each month. In this dossier we try to understand the role of this social phenomenon in jewelry business activities, by looking at the Media Impact Value (MIV), an algorithm developed by Launchmetrics that analyzes quantitative and...

Thursday, 22 February 2024

Top Brands Performances on TikTok

Thursday, 22 February 2024

Amabile Jewels: a Successful Case History

Going Viral on TikTok

by Thursday, 22 February 2024

by Federica Frosini

First of all, it must be specified that the success of a brand on TikTok is not measured by the number of followers, but on the basis of video views, interactions and the ability to inspire users. According to Laura Milani, Head of TikTok Italy’s Luxury Made in Italy Hub, in a recent interview with Sole24Ore, two out of three users admitted to having bought a luxury product they were not looking for, but only thanks to the stimuli of a creator on TikTok. The real directors are those who inspire the community with ironic, authentic, playful and creative tones, capable of building a special...


The TikToker Language

by Thursday, 22 February 2024

by Federica Frosini

Fyp Literally, for your page, for you, i.e. the section in which TikTok points out content that you might be interested in.   Hype Used to create extremely high expectations of the audience and to highlight content. Be careful not to overdo it, however.   #tiktokmademebuyit A product goes viral if it is the result of a mechanism whereby a video or review induces me to buy. The hashtag is actually used to amplify the spread.   Pov Indicates content used to express a given point of view. It can be metaphorical, i.e. to highlight the opinion of the person who is...

The Phenomenon The Twojeys Phenomenon

by Thursday, 22 February 2024

by VO+ Magazine

The company has already won the trust of the authoritative BOF, which wrote an article describing it as the Spanish men's jewelry start-up that, within a short time, has become a global phenomenon thanks to a highly unusual promotional campaign. The two founders chartered a “Pirates of the Caribbean” style schooner with a double star flag (the brand's logo) and sailed for three weeks in the waters around Ibiza, hosting a group of influencers, skateboarders, skiers and celebrities of various origins on board, whose posts and videos went so viral that the brand's engagement on Instagram...

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