The Retail Scenario

Engaging Experience. How is the Jewelry Scenario Evolving?

by Monday, 07 October 2019

by VO+ Magazine

Before summer, Gucci, a Kering Group leader, an- nounced the launch of “Gucci 9”, a new global client services center with over 150 multi-lingual customer service representatives in brick-and-mortar and on- line stores in 26 countries in the Emeair region. The initiative was well timed with the openings of the analog spaces in New York, Tokyo, Seoul, Shanghai and Singapore and there is a great desire to guarantee familiarity and offer customers a localized and totally integrated experience, as explained by Marco Bizzarri, the President and Ceo of the maison, «Gucci 9’s mission is to...

Monday, 07 October 2019

Atelier Technology: Innovate in a Cloud

Monday, 07 October 2019

Gucci 9: A New Brand Experience

Customer Journey: from the Request to the Purchase

by Monday, 07 October 2019

by VO+ Magazine

Reach, respond and retain. These are the essentials of an effective customer journey. Three chapters of the same story that can lead a company to success but also to its demise. The processes of choosing are always linked to the whims and the emotions that determine it. «We’ve entered the world of art in a physi- ological way,» explained Sergio Antonini Creative Director, «In this context, we decided, along with the Studio Legale Lca, to participate in Miart, opening up our space. This journey has allowed us to highlight the status of our brand and to get closer to a public with values...


The Store is Reborn

by Monday, 07 October 2019

by VO+ Magazine

Young and digital natives. The portrait of Millennials, who were actually born between the 1980s and the late 1990s, is often limited to these descriptions, which frame them as the target with the greatest potential for the consumption of luxury goods. When these young people come from markets like China, the United States or the Middle East, their buying power is quite elevated. Yet Millennials are going less and less to physical stores, preferring e-tailers like Moda Operandi or Net-à-Porter, forcing international fashion houses to research new ways to create brand loyalty. According to...

Monday, 07 October 2019

Bye Bye, my Dear Fifth Avenue!


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