#MissingPreciousPuppy: Let’s find the little lost pup!
Text Preeta Agarwal
With the convenience of ‘the digital age’ everyone wants to find their long forgotten friends and memories online. A first ever in the jewellery industry… Van Cleef & Arpels has put the digital world on the task to find one of their beloved puppy brooch.
Catherine Cariou, Heritage Director of Van Cleef & Arpels has a very fascinating job responsibility of finding antique VCA pieces for the ever-growing impressive museum that stores collections of over 800 pieces.
La Boutique- a unique collection of astonishing and cartoony animals, first created in 1954, is a miniature menagerie full of fancy animals in forms of ear clips, bracelets and brooches, made out of yellow gold and studded with diamonds and gemstones. Amongst this large bestiary collection, there was a small whimsical range of brooches including a poodle, a frog, the winking cat, a lion, a baby bird, a parrot, a deer, a mouse and…a puppy; that were featured in the Maison’s advertisement featured in 1966.
On her trips to various antique shows, auctions and private clients around the globe, Catherine has found all the brooches featured in this ad except for this little puppy with gold twirls, green emerald eyes and a black onyx nose and its parrot friend. “These missing two have kept me from realizing my and the Maison’s dream of reproducing this original advertisement,” she sadly adds. These fun little objects had fast become covetable gifts when launched, but have changed many hands since and thus have become difficult to trace.
The task to locate the missing puppy has been assigned to Costas Voyatzis, the Founder and Editor-in-chief of Yatzer; who will enlist its online community in order to help locate it! The purpose of this search is so that the Missing Precious Puppy can finally return to the Maison and star alongside his companions in the museum and in the reproduction of the original advertisement.
The #MissingPreciousPuppy is a very cute initiative and I hope you all will share the “MISSING” poster, re-tweet it and repost updates from Yatzer’s dedicated site. Following these countless online leads and with everyone’s help, VCA hopes to achieve this goal!
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