Altagamma Presents ‘The Talents for Making’

The second edition of the book “I Talenti del Fare” and the “Adopt a School” project for the acknowledgment of vocational training in manufacturing have been presented

According to the UnionCamere-Altagamma study illustrated in the second edition of the book I Talenti del Fare (The Talents for Making), presented on 9th March, over the next 5 years, the fashion, design and furniture, food, automotive and hospitality sectors will need an estimated 346,000 technical-professional profiles. Together with the Adopt a School project, in collaboration with the Ministry of Education, Altagamma is opening a profitable and innovative dialogue between 17 Altagamma companies - Aurora, Benetti, Bottega Veneta, Brioni, Bulgari, Fendi, Giorgetti, Herno, Isaia, Loro Piana, Masseria San Domenico, Moncler, Poltrona Frau, Salvatore Ferragamo, Stellantis, Technogym and The Gritti Palace - and 17 technical and vocational institutes.

Two initiatives with which it proposes the acknowledgment of vocational training in manufacturing and its relevance for the growth of cultural and creative industries in Italy. Italian cultural and creative companies, which play a leading role in the fashion, design, food, automotive, jewelry, hospitality and nautical sectors, have long complained about the difficulty of finding “talents for making” on the labor market, people who embody the heritage of knowledge and values characteristic of Made-in-Italy expertise. For this reason, the second edition of “I Talenti del Fare” project is proposing an analysis of sector companies’ need for technical-professional profiles accompanied by a description of the Corporate Academy models and training challenges that this scenario implies. The Adopt a School project, on the other hand, envisages collaboration between brands and schools in order to increase young people’s involvement in the new generation of manufacturing professions, an essential element for the excellence of Made in Italy.

A Made in Italy that inherits an age-old legacy of skills and techniques, craftsmanship and manufacturing and then updates them with a modern, aesthetic sensitivity able to transform those skills into iconic products, recognized, appreciated and coveted the world over. According to Matteo Lunelli, President of Altagamma: «Manufacturing skills are a distinctive element and a solid competitive lever for the Italian high-end industry. Craftsmanship is at the heart of Made in Italy excellence and is a heritage that must be safeguarded and passed on to future generations. It is estimated that, in the next five years, the number of talented craftsmen needed in the fashion, design, automotive, hospitality and food sectors will be 346,000 and this demand risks not being adequately met by the labor market.

With its new Adopt a School project, Altagamma is proposing a model of active collaboration between Italy's best-known brands and schools in order to find training itineraries that are more in line with the needs of businesses, thus aiming to reduce the gap between the skills sought and teaching programs. The initiative also aims to improve the perception of these professions through brand attractiveness. With youth unemployment at 28%, manufacturing jobs are a great opportunity for young people and should be presented to families. Training new talents is essential to give impetus and continuity to the high-end sector which, directly and indirectly, employs almost 2 million people in Italy.» Today's high-end professions are not only rooted in the manufacturing tradition but constantly draw on innovations and the digital and technological revolution that are transforming industry. A cultural paradigm shift is therefore needed to attract young people to these professions and the education system needs to improve in order to adapt technical and vocational education to the new demands of high-end businesses.

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