In a historic moment of great announcements for the American brand - the acquisition of the brand by the French group LVMH was completed just a few days ago, as well as the appointment of Anthony Ledru as the new CEO in place of Alessandro Bogliolo - Tiffany announces the acquisition of an exceptional 80 carat oval diamond. The magnificent stone will be the center-piece for the re-edition of a historic archival necklace from 1939, presented at the World's Fair in Queens, New York. In place of aquamarine, the new necklace planned for 2022 will make history with the exceptional 80-carat oval white diamond: «What better way to mark the opening of our transformed Tiffany flagship store in 2022 than to reimagine this incredible necklace from the 1939 World’s Fair, one of our most celebrated pieces when we opened our doors on 57th Street and Fifth Avenue for the first time,” said Victoria Reynolds, Tiffany & Co. Chief Gemologist. “The new necklace perfectly reflects our brand heritage as a New York luxury jeweler, whose founder was known as the ‘King of Diamonds.» The breathtaking center stone - an over-80-carat, D color, internally flawless oval diamond - is not only very rare, it is a symbol of Tiffany’s industry-first approach to diamond traceability. Responsibly sourced in Botswana, Africa, the diamond will be set by Tiffany artisans in New York City. The original necklace’s sizable aquamarine and exceptional diamond forms entranced the millions who came to admire the international spectacle. With its forward-looking theme, “Dawn of a New Day,” the 1939 World’s Fair promised a glimpse into “the World of Tomorrow.” The fair’s intention was to inspire, in its over 44 million visitors, the dream of a better and more effervescent tomorrow. Tiffany’s masterpiece did just that - setting the stage for the opening of its iconic flagship store on 57th Street and Fifth Avenue the following year, in 1940 - foreshadowing what will be a similarly historic moment for the brand in 2022. Tiffany has acquired many rare and remarkable gemstones for its jewelry designs in its 183-year history, including the legendary Tiffany Diamond, one of the world’s largest and finest fancy yellow diamonds, as well as the Hooker Emerald, now exhibited at the Smithsonian and the Mazarin Diamonds, purchased by Tiffany at the auction of the French Crown Jewels.